Understanding the Review Process
What Happens During Review?
When you submit your LinkedIn ad, it doesn’t just pop up on users’ feeds. There’s a whole review process behind the scenes. First, your ad is checked against LinkedIn’s advertising policies. That means they look for compliance regarding content, imagery, and even the landing page. It’s like a bouncer at the club – gotta meet the dress code or you’re not getting in!
This stage is crucial because it ensures that all advertising maintains a standard that keeps LinkedIn a professional platform. You wouldn’t want to see ads for something shady, right? So, what goes through their minds is important for us as marketers!
After the initial check, your ad moves to a more detailed review phase. Here, LinkedIn’s team evaluates the ad to determine if it’s appropriate for the audience you’re targeting. If your ad’s not on point, expect some feedback or even rejection. Been there, done that!
Typical Review Timeline
How Long Does It Usually Take?
In my experience, the review process generally takes between 24 to 48 hours. Yup, it’s not instant, and patience is key here. I remember one time, I was so excited, and I refreshed my ad dashboard like a hundred times. Nothing changed!
However, there are times when it might take longer. For instance, during peak times, such as around holidays or major events, the reviews can slow down. So, keep that in mind when planning your campaigns! Timing is everything.
And if things are really urgent, there’s an option for expedited review, although I’d recommend using that sparingly. It can come at a cost and might not always guarantee a faster result. Just something to chew on.
Factors Influencing Review Speed
Ad Quality and Compliance
One big factor that directly affects how quickly your ad gets reviewed is its quality. The more polished and compliant your ad is, the smoother the process will be. I always aim to create ads that meet all the guidelines upfront. Trust me on this one; it saves a ton of headache!
Also, keep an eye on the content. If your ad includes images, text, and calls to action that don’t align with LinkedIn’s requirements, it’s a recipe for a longer review! Take it from me – doing a little homework on the dos and don’ts will pay off.
As a best practice, I also try to stay updated with LinkedIn’s advertising policies. They can change, and new rules pop up. So, if you haven’t checked them for a while, now’s a good time!
What to Do While Waiting
Use the Time Wisely
Waiting for an ad review can feel like watching paint dry, but it doesn’t have to be! While you’re in limbo, why not refine your other marketing strategies? I often take the time to brainstorm new ideas or analyze previous campaign data. It’s super productive.
Let AI run your marketing campaigns for you. Check out the AI Ads software platform today.
You could also prepare follow-up ads or content for when your ad does go live. Having a solid pipeline can reduce stress and keep your content fresh and engaging. Plus, it makes it easier to be spontaneous when you need to respond to trends!
And hey, it’s also a great opportunity to engage with your audience on other platforms. Whether it’s posting on LinkedIn or interacting on other social networks, staying visible matters. Don’t let that wait time go to waste!
Tips for Expediting Approval
Be Proactive
I’ve learned through trial and error that being proactive can actually help speed things up. Before submitting, I always double-check everything. Is the text clear? Is the image high quality? Going through a quick checklist can make a huge difference.
If you’ve received feedback on previous ads, use that to your advantage. Adjusting future submissions based on past experiences not only saves time but also shows LinkedIn that you value their guidelines. A little respect can go a long way!
Lastly, I found that reaching out to LinkedIn support can sometimes help, especially if the review is dragging on longer than expected. Just being polite and inquiring can get insights or resolutions. Don’t be shy!
FAQ
1. How long does it usually take for a LinkedIn ad to be reviewed?
Typically, it takes 24 to 48 hours for LinkedIn to review an ad. However, this can vary depending on various factors.
2. What factors can delay the review process?
Factors that could delay the review include ad quality, compliance with LinkedIn’s advertising policies, and peak times like holidays.
3. What should I do if my ad is not approved?
If your ad is not approved, review the feedback provided by LinkedIn, make necessary adjustments, and resubmit your ad for review.
4. Can I expedite the review process?
There is an option for expedited review, but it’s advisable to use it sparingly. Ensure your ad complies with all guidelines to avoid delays.
5. How can I ensure my ad gets approved quickly?
To ensure a quick approval process, make sure your ad meets all guidelines, use high-quality visuals, and prepare everything thoroughly before submission.
If you’re looking to launch and scale your online advertising, then I recommend this AI Ads Genius tool that will post and split test and otpimize your ad campaigns for you. Check it out at: aiadsgenius.com