Understanding LinkedIn’s Ad Review Process
The Basics of Ad Approval
When I first dove into LinkedIn advertising, I was caught off guard by how detailed the ad review process can be. The platform takes its time to ensure that ads align with their policies and guidelines. So, what does this actually entail? Each ad goes through a check to verify if it’s up to scratch, which can affect your campaign timeline.
It’s important to recognize that every ad is scrutinized for content appropriateness, targeting accuracy, and compliance with advertising standards. This ensures that users have a quality experience and that brands stay within set boundaries. Knowing this helps you set realistic expectations when you hit that “Submit” button.
To navigate this process smoothly, I always recommend double-checking LinkedIn’s ad guidelines before submitting. Nothing beats being prepared and avoiding a delay due to missing a policy detail.
Typical Timeline for Ad Review
Initial Submission to Review
Typically, after submitting your ad, I’ve noticed that the review begins almost immediately. However, it can take anywhere from a few hours to a day for the review to complete. It’s not an instant setup, and it’s crucial to factor this into your campaign scheduling.
During this review period, the AI and LinkedIn’s team analyze your ad. If they find any discrepancies or areas that need adjustment, they’ll reach out to you. This is where many marketers, myself included, have encountered a wee bit of frustration, especially if you’re on a tight deadline!
I’ve found that if you submit your ad during peak times, typically early morning or late evening, it might take a little longer. So, if you want to speed things up, consider submitting during off-peak hours!
Reasons for Extended Review Times
Complexity of the Ad Content
Sometimes, the complexity of what’s being advertised can lead to longer review times. For instance, ads related to finance, health, or other regulated industries often trigger more extensive reviews. I’ve faced this first-hand when promoting services in these categories, and it can take time before getting the green light.
Another contributing factor is the imagery used in the ads. If it involves sensitive visuals or controversial themes, be prepared for extra scrutiny. It’s a great opportunity to ensure that your visuals are compliant and present well in the professional world LinkedIn embodies.
Staying informed about LinkedIn’s specific ad content restrictions has helped me avoid issues before they arise. So, doing your homework here can save you time and headaches down the line!
What to Do if Your Ad is Rejected
Understanding the Rejection Reasons
If, by chance, your ad gets rejected, don’t panic. It happens even to the best of us. Often, LinkedIn will provide a reason for the rejection. Understanding these reasons can help refine your approach and improve your acceptance rate in the future.
I’ve had ads rejected due to vague language or missing targeting information. It’s crucial to pay attention to the specifics in their feedback. Rather than viewing this as a setback, think of it as a chance to enhance your messaging and engage your audience more effectively.
Rejections can feel frustrating at first but take it as a learning experience. Each rejection can shape your understanding of what works best on LinkedIn, ultimately boosting your future ad campaigns.
Final Checks Before Resubmission
Revisiting LinkedIn’s Policies
Before resubmitting your revised ad, take a moment to revisit LinkedIn’s ad policies. These guidelines are periodically updated, so staying in the loop can save you time in the long run. I’ve overhauled entire campaigns based on newer policy updates I caught just in time!
If you’re unsure about a specific aspect of your ad, it doesn’t hurt to reach out to LinkedIn support for clarity. They’re there to help, and often provide insights that can make a big difference in your approach.
Ultimately, the goal is to make your ad the best it can be before putting it back into review. A polished, compliant ad shortens review times and boosts your chances of approval. So take your time and perfect it!
FAQs
How long does the ad review process usually take on LinkedIn?
The review process typically takes anywhere from a few hours to a full day, depending on various factors.
What can cause an ad to be rejected on LinkedIn?
Ads can be rejected for reasons such as non-compliance with advertising policies, inappropriate content, or if the targeting is inaccurate.
Can I edit my ad after submission?
Once submitted, you can’t edit an ad until it has been reviewed and either approved or rejected. If rejected, you can make changes before resubmission.
What should I do if my ad is rejected?
Review the feedback provided by LinkedIn, understand the reasons for rejection, and make necessary adjustments before resubmitting.
How can I expedite the approval process?
To speed up approval, ensure your ad adheres to LinkedIn’s policies, submit during off-peak times, and avoid complex content whenever possible.
