Understand Your Audience Defining Your Target Demographic When I first ventured into LinkedIn Ads, one of the biggest lessons I learned was the importance of truly understanding your audience. There’s no way around it! You’ve got to know who you’re trying to reach. This goes beyond job titles; it’s about understanding their pain points, interests, […]
Understanding Google Ads Fundamentals What is Google Ads? First off, let’s get on the same page about what Google Ads is. It’s a powerful online advertising platform that allows businesses to create ads that appear on Google search results and its advertising network. This means when someone types in a query related to your product
Understanding LinkedIn Articles What Are LinkedIn Articles? Okay, first off, let’s get clear on what LinkedIn articles are! When I first dipped my toes into the LinkedIn waters, I was amazed at how robust the platform is for sharing insights and professional content. LinkedIn articles are essentially long-form posts that allow users to write and
Understanding the Landscape of LinkedIn Advertising The Evolution of LinkedIn Ads Let me tell you, LinkedIn has come a long way since it first started. Back in the day, LinkedIn was mostly a place for professionals to connect and network. But in 2018, things changed. They invested heavily in their ad platform, making it more