Define Your Target Audience Get Specific with Your Audience When launching a LinkedIn Lead Gen ad, the first thing I always do is define who I’m talking to. It sounds simple, but I can’t stress enough how important it is to get specific. Think about the industries you want to reach, the roles of the […]
Be Clear and Specific Define the Role Clearly When you start crafting your job ad, the first thing is to lay out exactly what the role is. I’ve learned from experience that vagueness does no one any favors. Candidates should know right away whether they fit the bill. Instead of saying “responsible for various tasks”,
Understand Your Ad Performance Analyzing the Metrics Before deciding to cancel a LinkedIn ad, it’s crucial to take a step back and analyze its performance. I remember the first time I set up a LinkedIn campaign; it felt like I was driving blindfolded. What I found helpful was diving into the analytics. LinkedIn offers a