Be Clear and Specific Define the Role Clearly When you start crafting your job ad, the first thing is to lay out exactly what the role is. I’ve learned from experience that vagueness does no one any favors. Candidates should know right away whether they fit the bill. Instead of saying “responsible for various tasks”, […]
Understand Your Ad Performance Analyzing the Metrics Before deciding to cancel a LinkedIn ad, it’s crucial to take a step back and analyze its performance. I remember the first time I set up a LinkedIn campaign; it felt like I was driving blindfolded. What I found helpful was diving into the analytics. LinkedIn offers a
Understand Facebook’s Algorithm What is the Algorithm? Let me tell you right off the bat: Facebook’s algorithm is a complex beast. It isn’t just about how many likes or shares your ad gets; it’s all about relevance. The algorithm examines a ton of data points, like user engagement, demographics, and even the type of content