Understand Your Audience Research Buyer Personas When I’m diving into a new Google Ads campaign, the first thing I do is get my head around who my audience really is. That means digging deep into demographics, interests, and pain points. Having a solid buyer persona is crucial because it directs what keywords you select and […]
Understanding Your Audience Researching Demographics Getting to know your audience is like peeking into a treasure map—it’s where you find the gold! By leveraging tools like Bing’s demographic reporting, I dive deep into who my customers are. You want to know everything from age and gender to interests and behaviors. Seriously, digging into this data
Understanding the Importance of Constraints What are Constraints? Constraints, in the context of optimization, are rules or restrictions that we place on our models or strategies. Think of them as the boundaries that help us sift through the vast ocean of options and focus on only the most viable paths. From my experience, having a