Hey there fellow marketers! As someone who has navigated the tricky waters of online advertising, I want to share some insights about LinkedIn ads—specifically, how frequently they’re served to your audience. It’s something I’ve pondered over and believe it’s crucial to your marketing strategy. Let’s break it down into our eight main areas of focus. […]
Understanding LinkedIn Ads and Their Importance Exploring LinkedIn as a Marketing Platform Let’s face it, LinkedIn is the place to be, especially for B2B marketers like myself. With over 700 million professionals on the platform, the potential for reaching decision-makers is astronomical. When I first started using LinkedIn ads, I was amazed at the targeting
Understanding Call Tracking in Advertising What is Call Tracking? So, let’s kick things off by talking about call tracking. Picture this: you put a catchy ad out there, and why not throw in a phone number? Call tracking lets you know exactly where those phone inquiries are coming from. It’s like having a window into
Define Your Objectives Understanding Your Goals Before diving into duplication, I realized I had to pinpoint what I wanted to achieve with the ad. Without clear objectives, you’re like a ship without a rudder. Are you looking to drive traffic, generate leads, or increase brand awareness? Defining these goals upfront makes it a lot easier