Understanding Retargeting Ads What are Retargeting Ads? Retargeting ads are a powerful digital marketing tool that allows businesses to display ads to users who have previously visited their website. It’s kind of like giving these visitors a gentle nudge, reminding them of what they were interested in. From my personal experience, it’s fascinating how these […]
Check the Search Engine Results Page Understanding Paid Listings When I first got into the world of digital marketing, one of the easiest ways to spot whether a company was running Google Ads was to check the search engine results page (SERP). You see, when you type in a search query, there’s usually a section
Understanding Google Ads Basics What Are Google Ads? So, let’s start with the basics. Google Ads are those little sponsored links you see at the top of your search results when you Google something. They’re there because companies want to catch your attention when you’re looking for a product or service. It’s a smart way
Utilizing Google Search Finding Ads in Search Results If you’re curious whether a company is diving into the world of Google Ads, the easiest way to check is to turn to Google itself. Just take the company’s name and plug it right into the search bar. When you look at the results, pay close attention