Step 1: Complete Your Google Ads Certification Understanding Google Ads Certification First things first, let’s talk about what the Google Ads Certification really means. It’s not just a fancy badge; it signifies that you’ve got the skills and knowledge to manage advertising campaigns effectively. This is something that a potential employer or client needs to […]
Understanding Google Performance Max Campaigns What are Performance Max Campaigns? So, you’ve probably heard of Google’s Performance Max campaigns, right? If not, let me break it down for you. Performance Max is a game-changing ad type allowing you to promote your business across all of Google’s channels—think Search, YouTube, Display, Discover, and more. It’s pretty
Understanding the Basics of Google Performance Max (Pmax) What is Google Performance Max? First off, let’s get clear on what Performance Max is. It’s one of Google’s latest campaign types that allows advertisers to access all of Google’s inventory from a single campaign. This means you can showcase your ads across a range of networks