Understanding the New Guidelines What Are the Key Changes? Recently, Facebook rolled out some significant updates to their ad retargeting policies, and boy, are they game-changing! The first thing I noticed is how they shifted focus towards more user privacy. It’s a big deal, especially in the age of GDPR and other privacy laws. Users […]
Hey there! If you’re new to the digital marketing scene, you might be wondering what the heck ad retargeting is, specifically on Facebook. Well, you’re in the right place! Through my journey in the marketing world, I’ve come to see Facebook ad retargeting as an incredibly powerful tool. Let’s dive into it, breaking down this
Understanding Device IDs in Retargeting What is a Device ID? Device IDs are unique identifiers that allow advertisers to track users across different devices. They can be pretty handy when you want to identify who your audience is and how they interact with your ads. Imagine it like having a special badge for each of