Understanding Your Audience Identifying Target Demographics When I’m setting up my Google Ads campaign, the first thing I think about is who I’m trying to reach. Are my potential customers young tech-savvy individuals? Or are they seasoned professionals looking for reliable services? Getting a clear picture of your audience helps tailor your ads and makes […]
Understanding Google’s Advertising Policies Exploring Google’s Rules I’ve spent a lot of time diving into Google’s advertising policies, and let me tell you, it can be a bit of a maze. Google is pretty stringent when it comes to what can and can’t be promoted, especially concerning adult content. If you want to run ads
Understanding Your Goals Defining Clear Objectives When I first dipped my toes into the Google Ads pool, I realized that setting clear goals was crucial. Whether it was driving traffic, generating leads, or making sales, knowing what I wanted to achieve helped shape my campaign. I often suggest visualizing the end result—how many leads do