Setting Up Your Google Ads Account Creating Your Account Getting started with Google Ads is a breeze! The first thing you want to do is create a Google Ads account. Just head over to the Google Ads website and sign up with your existing Google account or create a new one. I remember the excitement […]
1. Understand Google Ads Basics What is Google Ads? So, let’s kick things off! Google Ads is essentially an online advertising platform that allows businesses and nonprofits like us to promote our missions directly to a targeted audience. Rather than just hoping people stumble upon our website, we can actively bring our message to the
Understand Your Target Audience Identify Key Demographics Knowing who you’re trying to reach is the first step in any effective advertising strategy. For real estate, identifying key demographics—like age, income, family size, and geographic location—can significantly influence ad performance. I often ask myself, “Who is most likely to buy or rent this property?” This reflection