Understanding Google Pmax Ads What Are Google Pmax Ads? Alright, let’s start from the basics. Google Performance Max (Pmax) ads are a relatively new approach in the digital marketing world that lets you run ads across Google’s extensive network. This means your ads can appear on YouTube, Gmail, Display Network, Search, and more. It’s like […]
Understanding ROI in Online Advertising Defining ROI When diving into the world of online advertising, understanding your Return on Investment (ROI) is crucial. ROI serves as the backbone of your advertising strategy; it helps gauge the effectiveness of your campaigns. Simply put, it’s the revenue generated from your ads compared to how much you spent
Understanding Google Ads Beyond Keywords The Shift in Advertising Approach In my early days of digital marketing, it was all about keywords. I would obsessively research the best keywords to target, analyzing every possible variant. But over time, I learned that Google Ads isn’t just about keywords. It’s a broader approach that focuses on audiences,