Understanding the LinkedIn Audience Who Uses LinkedIn? From my experience, LinkedIn is like that professional networking party where everyone’s wearing a suit and talking shop. It’s predominantly used by professionals, with a significant number of decision-makers and high earners lurking around. When you’re targeting your customers, it’s crucial to recognize who’s on this platform. It’s […]
Understanding LinkedIn Ads What Are LinkedIn Ads? Okay, so let’s dive into the world of LinkedIn ads. You might be wondering, what exactly are these ads? Simply put, LinkedIn ads are sponsored content that businesses use to promote their products or services on the platform. They appear in various formats, whether it’s a simple image,
Understanding the Landscape of LinkedIn Advertising The Evolution of LinkedIn Ads Let me tell you, LinkedIn has come a long way since it first started. Back in the day, LinkedIn was mostly a place for professionals to connect and network. But in 2018, things changed. They invested heavily in their ad platform, making it more
Targeted Audience Reach Understanding Your Audience When it comes to LinkedIn ads, one of the game-changers for me has been the platform’s ability to precisely target the audience I want to reach. Unlike other social platforms, LinkedIn allows you to filter by industry, job title, company size, and more. This means my marketing efforts are