Understanding Google Pmax and Its Unique Features What is Google Pmax? Google Performance Max, often referred to as Pmax, is a campaign type that leverages machine learning and a unified buying solution across Google’s channels. This means it uses data to optimize ad performance effectively. Personally, I find that diving into how Pmax works can […]
Understand Your Audience Identify Your Target Demographic First things first, if you want to write ad copy that hits home, you need to get to know your audience inside and out. Who are they? What do they care about? You can’t just guess. Take some time to do your research. Pull data from previous campaigns,
Understand Your Audience Segment Your Users One of the first things I learned when diving into retargeting is that not all users are created equal. You really want to take the time to segment your audience based on their behaviors and interactions with your website. By understanding the different types of visitors—like those who scroll