Understanding TikTok Ad Costs What Factors Affect Pricing? So, the big question on everyone’s mind is: how much do TikTok ads actually cost? Well, let me tell you, it’s not a straightforward answer. There are several factors that come into play when determining the costs associated with TikTok advertising. First off, the type of campaign […]
Understanding the TikTok Audience Who Uses TikTok? First things first, let’s dive into who actually uses TikTok. In my experience, the platform is dominated by Gen Z, but don’t let that fool you. There’s a growing segment of millennials and even older generations joining the fun! Users are incredibly diverse, which means that ads can
1. Diverse Audience Reach Expanding User Demographics When I first dived into TikTok ads, one of the first things that struck me was the platform’s impressive user base. TikTok boasts over a billion active users worldwide. This means that your potential audience is not only vast but also diverse. It’s not just teenagers dancing to