Hey there fellow marketers! As someone who has navigated the tricky waters of online advertising, I want to share some insights about LinkedIn ads—specifically, how frequently they’re served to your audience. It’s something I’ve pondered over and believe it’s crucial to your marketing strategy. Let’s break it down into our eight main areas of focus. […]
Understanding Audience Insights What Are Audience Insights? Let me start by saying that audience insights are a game changer. They give you a clear view of who your target demographic really is. This isn’t just data; it’s a sneak peek into the minds and habits of your potential customers. Google Pmax pulls this data from
Understanding Audience Signals Defining Audience Signals When it comes to Google Pmax, the idea of audience signals can sound a bit techy at first, but trust me, it’s super straightforward once you get into it. Essentially, these signals are insights that help Google understand your audience’s behavior, preferences, and demographics. This means Google can tailor
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