Understanding Your Goals Why Define Your Goals? First things first, when I embark on a new Google Pmax campaign, I always take a moment to clarify what I truly want to achieve. Are we looking to boost brand awareness, generate leads, or drive sales? Pinning down these specific objectives helps me allocate my budget more […]
Understanding LinkedIn’s Minimum Budget Requirements Why Minimum Budgets Matter So, let’s get real for a minute. When I first started diving into LinkedIn ads, I was focused on getting my message out there and connecting with the right audience. However, I quickly learned that not meeting the minimum budget can really hinder those goals. It’s
Understand Your Goals Establish Clear Objectives Before diving into the nitty-gritty of budgeting for LinkedIn Ads, the first step is to understand your marketing goals. You need to know what you’re trying to achieve. Are you looking to generate leads, increase brand awareness, or drive traffic to a landing page? Each of these objectives can