Understanding LinkedIn’s Business Model Evolution The Early Days of LinkedIn When I first joined LinkedIn back in the day, it was primarily a platform for networking and job searching. Launched in 2003, its initial purpose was simple: connect professionals. It didn’t showcase any ads; the focus was solely on creating a digital resume and connecting […]
Understanding Google Pmax What is Google Pmax? Alright, so first things first, let’s talk about what Google Pmax even is. Picture this: Google Performance Max (Pmax) is like that secret sauce for businesses seeking to advertise across Google’s vast ecosystem. Instead of just focusing on one channel, it lets your ads pop up across multiple
Businesses with Limited Ad Budgets Understanding Budget Constraints When it comes to online advertising, budget is often the name of the game. As a business owner, I’ve learned the hard way that you need sufficient funds to make a real impact. Google Performance Max (Pmax) is designed to automate your campaigns, optimizing spend across channels.