Understanding Retargeting Ads What are Retargeting Ads? Retargeting ads are a powerful digital marketing tool that allows businesses to display ads to users who have previously visited their website. It’s kind of like giving these visitors a gentle nudge, reminding them of what they were interested in. From my personal experience, it’s fascinating how these […]
Check the Search Engine Results Page Understanding Paid Listings When I first got into the world of digital marketing, one of the easiest ways to spot whether a company was running Google Ads was to check the search engine results page (SERP). You see, when you type in a search query, there’s usually a section
Understanding Google Ads Basics What Are Google Ads? So, let’s start with the basics. Google Ads are those little sponsored links you see at the top of your search results when you Google something. They’re there because companies want to catch your attention when you’re looking for a product or service. It’s a smart way
Hey there! So, if you’re like me and you’ve been exploring LinkedIn for marketing your business, you might be wondering about how many ad accounts you can have for a LinkedIn Company Page. This can get a little tricky, so let’s break it down together. From my experience in the world of digital marketing, I’ve
Utilizing Google Search Finding Ads in Search Results If you’re curious whether a company is diving into the world of Google Ads, the easiest way to check is to turn to Google itself. Just take the company’s name and plug it right into the search bar. When you look at the results, pay close attention
Understanding Banner Ads on LinkedIn What Are Banner Ads? Banner ads on LinkedIn are those enticing visuals that pop up on your company page, meant to drive engagement and awareness. They can be sponsored content, promoting products or services, or simply an advertisement meant to encourage interaction with your brand. I remember when my company