Understanding Your Audience The Importance of Knowing Your Audience One of the first things you’ve got to wrap your head around is your audience. Knowing who they are, what they like, and how they interact with your brand is crucial. This information will help you decide whether to optimize for impressions or conversions. In my […]
1. Understand Your Audience Defining Your Target Demographic When I first started with Google Ads, understanding my audience felt like trying to find a needle in a haystack. It was only after digging through analytics and customer feedback that I grasped who I was trying to reach. Take the time to create detailed customer personas
Understanding Conversion Tracking What is Conversion Tracking? When I first delved into the world of LinkedIn advertising, the concept of conversion tracking was a bit confusing. Simply put, conversion tracking allows you to measure the actions that users take after interacting with your ads. Whether it’s signing up for a newsletter, downloading a white paper,
Define Your Target Audience Clearly Identify Who You Want to Reach One of the first things I learned when delving into LinkedIn Ads is the importance of knowing exactly who your audience is. I’ve made the mistake of being too broad in my targeting, thinking it would yield a wider reach. Spoiler alert: it didn’t