Understanding Your Audience Identifying Your Target Demographic Before diving into creating a LinkedIn InMail ad, it’s crucial to understand your audience. When I first started out, I made the mistake of assuming I knew who my target audience was. Turns out, I had to do some digging and really get to know them. Think about […]
1. Focus on Simplicity Keep Your Message Clear One of the first things I’ve learned in mobile marketing is the importance of clarity. On small screens, users can quickly lose interest if your message isn’t straightforward. So, I make it a point to write concise, compelling headlines and copy that can be read at a
Understanding Your Audience Identifying User Preferences One of the biggest lessons I’ve learned in mobile advertising is the power of truly knowing your audience. You need to dive deep into their preferences. It’s not just about knowing demographics, but also what they enjoy, how they consume content, and what resonates with them. Using social listening