Target Audience Understanding Your Audience’s Value When I first started using LinkedIn ads, one of the biggest lessons I learned was about the importance of my target audience. The more specific you are about who you want to reach, the better your results will be. For instance, targeting executives vs. entry-level employees can vastly change […]
Understanding the Basics of Facebook Pixel What is Facebook Pixel? So, let’s kick things off with the fundamentals. Facebook Pixel is a piece of code that you install on your website. This little script helps you track conversions from Facebook ads, optimize your ads based on the data collected, and retarget your audience. Trust me;
Understanding Facebook’s Ad Guidelines What Are the Official Text Limits? When you’re getting ready to launch an ad on Facebook, one of the first things to research is their guidelines. As someone who has spent a good deal of time crafting and optimizing ad content, I can’t stress enough how vital it is to know