Targeting Capabilities Understanding Audience Targeting When I first dove into the world of Google Ads, the targeting options really blew my mind. With Performance Max (PMax) campaigns, you have this super cool ability to reach audiences across all of Google’s networks. What makes it different from traditional display ads is how you can leverage Google’s […]
Understanding Your Target Audience Identifying Regional Differences When I first started running Google Ads for different states and regions, I realized that not all audiences are created equal. Each region boasts its own cultural nuances, interests, and spending habits. Understanding these differences is key to crafting ads that resonate. I remember when I targeted Florida
As a marketer who’s dabbled in a lot of different strategies, a question that pops up often is whether it’s possible to run Google Ads for multiple stores under a single account. So, I decided to dive in and share what I’ve learned along the way. Let’s explore this topic in detail. Understanding Google Ads
Understanding the Basics of Facebook Retargeting What is Retargeting? Retargeting is this super cool tactic that lets you follow potential customers around the web after they’ve interacted with your content. It’s like sending a little nudge saying, “Hey, remember me?” This is especially useful because it helps you keep your brand at the forefront of
As a marketer, figuring out which ads work best on Facebook can feel like an endless cycle of trial and error. However, with proper testing methods, it becomes a whole lot easier. From my personal journey, I’ve pinpointed a few key areas that can drastically change your outcome. In this article, I’m going to break