The Role of a LinkedIn Admin in Advertising Understanding LinkedIn Admins First off, let’s clear the air about what a LinkedIn Admin actually does. Admins usually handle a company’s LinkedIn Page—they can post updates, respond to comments, and even manage followers. Basically, they’re the gatekeepers of your company’s online identity. Not every person within a […]
1. Review Your Campaign Settings Check Targeting Options One of the first things I usually dive into is the targeting options. Google Pmax campaigns are designed to optimize across multiple channels and formats, but if your targeting is too broad or too narrow, things can go south pretty quickly. I like to step back and
1. Acknowledge the Connection Sending a Friendly Message When a recruiter adds you on LinkedIn, the first thing I do is acknowledge the connection. I think it’s super important to shoot them a friendly message. Something like, “Hi [Name]! Thanks for connecting. I’m looking forward to seeing your posts!” It establishes a good rapport right
Defining Your Goals Understanding the Purpose of A/B Testing Before diving into A/B testing, it’s vital to establish clear goals. What do you want to achieve with your Google Pmax campaigns? Whether it’s improving conversion rates or increasing click-through rates, having specific targets helps tailor your tests. From my own experience, I’ve noticed that setting
Understanding Mobile User Behavior The Shift to Mobile In my experience, the way folks use the internet has drastically changed over the years. Remember when we used to huddle around a desktop? Nowadays, it feels like everyone’s glued to their smartphones, and it’s essential that we grasp this shift. When optimizing for mobile users, we
Understanding Google Ads and Google Shopping What Are Google Ads? Google Ads is essentially a platform for advertising on Google’s search engine and other properties. As someone who’s dipped my toes into this vast ocean, I can tell you it’s a powerful way to connect with potential customers. You create ads that show up when
1. Understanding Google Performance Max Campaigns What Are Google Performance Max Campaigns? First off, let’s dive into what Google Performance Max campaigns even really are. It’s no secret that Google loves to evolve, and these campaigns are part of that evolution. Essentially, they allow you to run ads across all of Google’s inventory from one
The Mystery of Connection Requests Understanding LinkedIn’s Networking Culture When I first started using LinkedIn, I had a simple goal in mind: to connect with colleagues and industry professionals. What I didn’t anticipate was the wave of random connection requests from people I didn’t know. This influx made me curious about how exactly people were
Understanding the Basics of FB Ad Creation What Exactly Are FB Ad Creatives? Let’s kick things off by first defining what we mean by FB ad creatives. Basically, these are the visual and textual elements that make up your Facebook ads. They include images, videos, captions, and calls to action. Now, these creatives are essential
Hey there! If you’re looking to optimize your LinkedIn ads and want to make sure you’re hitting your audience when they’re most likely to engage, dayparting is where it’s at. This handy technique allows you to divide your time into specific parts throughout the day to maximize your ad visibility. Today, I’ll guide you through
Defining Your Goals for Ad Variation Testing Understanding Your Objectives Before I dive into the world of Google Pmax and start testing ad variations, I take some time to clearly define my goals. Why am I testing these variations? Is it to increase clicks, conversions, or maybe engagement? Knowing what success looks like for me
Understanding How Google Search Works The Basics of Search Algorithms So, let’s kick things off by understanding just how Google’s search algorithms tick. Picture this: every time somebody bolts off a search query, there’s a massive behind-the-scenes hustle happening. Google’s algorithms sift through countless web pages, looking for the most relevant content based on all
Understanding Facebook Retargeting What is Retargeting? Alright, let’s start at the beginning. Retargeting is basically the process of showing ads to people who have already interacted with your brand. This could be someone who visited your website, clicked on your ad, or engaged with your posts on Facebook. It’s your second chance to make a
Understanding the LinkedIn Advertising Landscape What Makes LinkedIn Unique? Let me tell you, advertising on LinkedIn is a game-changer. Unlike other social platforms, LinkedIn is primarily a professional network. This means that you’re reaching an audience that is often more serious about their career prospects than simply scrolling for memes. I’ve seen firsthand how the
In the LinkedIn Feed Understanding the Feed Experience When I scroll through my LinkedIn feed, I often see a mix of updates from my connections, shared articles, and of course, ads. These ads are strategically placed right in the flow of content that I’m already engaging with. It’s a seamless experience where native ads blend
Understanding Dynamic Retargeting What is Dynamic Retargeting? Dynamic retargeting is a game-changer in online marketing. If you’ve ever noticed an ad popping up for that pair of shoes you checked out last week, you’ve seen it in action! It’s all about showing the right products to users who have already expressed interest, making them more
The Power of LinkedIn for Businesses Understanding Your Audience When I first got into digital marketing, one of the revelations I had was about the importance of knowing your audience. LinkedIn showcases a professional crowd that is different from other social media platforms. This audience is actively looking for networking and business opportunities. It’s crucial
Understanding LinkedIn Ads What Are LinkedIn Ads? When I first dived into the world of LinkedIn ads, I was pretty curious. I mean, LinkedIn is primarily known for networking and job searching, right? Well, the reality is that LinkedIn ads offer a unique platform specifically tailored for businesses targeting professional audiences. Unlike other social media
Understand the Basics of TikTok Advertising Costs Types of Ad Formats To grasp TikTok ad costs, you first need to know the ad formats. TikTok offers multiple options like In-Feed Ads, TopView Ads, and Branded Hashtag Challenges. Each comes with its own pricing model. For someone diving into TikTok ads for the first time, this
Engage with the Like Respond to the Engagement When someone likes your LinkedIn ad, it’s like someone waving at you from across the street. Don’t just stand there! Drop a quick comment or send a personalized message to thank them for their interest. This showing of appreciation can foster a connection that goes beyond a