Understanding Google Ads Basics What is Google Ads? When I first started with Google Ads, I was a bit overwhelmed with all the terminology and options available. But, essentially, Google Ads is an advertising service provided by Google that allows businesses to display ads on Google’s search results and its advertising network. It’s a way […]
Understanding Your Goals Why Defining Goals Matters When I first dived into Google Ads, I thought it was all about spending money and hoping for the best. But defining clear goals is a game-changer. You want to know exactly what you’re trying to achieve—whether it’s brand awareness, lead generation, or direct sales. A clear goal
1. Google Display Network One of the first places I think of when considering where to run my Google Ad images is the Google Display Network (GDN). It’s vast and allows me to reach a huge audience. Understanding the GDN The Google Display Network is a collection of websites and apps that partner with Google