1. Crafting Compelling Ad Copy Understand Your Audience One of the first things I do when trying to improve click-through rates is to really dig into my audience. Understanding what makes them tick is crucial. Are they looking for solutions, entertainment, or something else? When you know your audience, you can write copy that speaks […]
1. Google Display Network One of the first places I think of when considering where to run my Google Ad images is the Google Display Network (GDN). It’s vast and allows me to reach a huge audience. Understanding the GDN The Google Display Network is a collection of websites and apps that partner with Google
Understanding Audience Targeting What is Audience Targeting? Audience targeting is basically about reaching out to the right crowd for your business. Having spent years in digital marketing, I can tell you that knowing who you’re talking to can make or break your campaign. It’s all about narrowing down your audience to those who have shown