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Does Facebook Ad Retargeting Update

Understanding the New Guidelines What Are the Key Changes? Recently, Facebook rolled out some significant updates to their ad retargeting policies, and boy, are they game-changing! The first thing I noticed is how they shifted focus towards more user privacy. It’s a big deal, especially in the age of GDPR and other privacy laws. Users […]

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How Does Facebook Ad Sequencing Retargeting Affect Reach Frequency Budget

Understanding Facebook Ad Sequencing What is Ad Sequencing? As a digital marketer, one of the things I love about Facebook is its ability to allow for ad sequencing. Ad sequencing is like telling a story through your ads. Imagine showing an ad that leads into another ad, gradually building interest or excitement. This technique helps

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