Understanding Your Goals Defining Success When it comes to running Google Ads, the first step is figuring out what “success” means to you. For some, it might be sales conversions, while for others, brand awareness could be the goal. Personally, I found it helpful to sit down and jot down my primary objectives. This step […]
Understanding Google Pmax Campaigns What Exactly is Google Pmax? So, first things first! Google Performance Max (Pmax) is kind of a big deal in the advertising game. It’s this nifty campaign type that lets advertisers access all of Google’s inventory from a single campaign. Think search, display, YouTube – you name it! It’s designed to
The Scope of the Project Understanding Your Needs You know, diving into ad creative design starts with understanding what you really need. Do you want something bright and flashy, or more subtle and sophisticated? This decision often comes down to your brand’s personality. It’s super important to define your goals beforehand because that will ultimately
Understanding Google Pmax What is Google Pmax? So, let’s kick things off by diving into what Google Pmax really is. Picture this: Google has been super busy adjusting its ad offerings, and Pmax is the latest addition to their toolbox. It’s an all-in-one campaign type designed to help you reach your customers across various Google
Understanding Your Design Needs Identifying Your Target Audience When diving into the world of Facebook ads, the first step is to know who you’re talking to. Your audience dictates not just the message, but also the design aesthetic. What resonates with a teen audience might not hit the mark with seniors. So, I always start
Understanding the Review Process What Happens During Review? When you submit your LinkedIn ad, it doesn’t just pop up on users’ feeds. There’s a whole review process behind the scenes. First, your ad is checked against LinkedIn’s advertising policies. That means they look for compliance regarding content, imagery, and even the landing page. It’s like
1. Keywords and Bids Understanding Keyword Selection One of the first things I learned when diving into Google Ads is that keywords are central to the entire process. Picking the right keywords means you’re not just throwing spaghetti at the wall and seeing what sticks; you’re strategically targeting your ideal customers. I remember when I
Understanding LinkedIn Ads Basics Types of Ads After diving into LinkedIn ads, the first thing I learned is that they come in different flavors. There’s sponsored content, which appears directly in the feeds, and I absolutely love how native it feels for users. Then there are text ads, which are a classic go-to for quick