Understand the Basics of LinkedIn Ads What Are LinkedIn Ads? Let’s start with the basics. LinkedIn Ads are sponsored content that appears in the news feed to promote a product, service, or brand. I’ve dabbled in a few LinkedIn campaigns myself, and I can tell you that the platform is great for B2B marketing. It’s […]
Step 1: Log Into Your LinkedIn Account Accessing Your Account First things first, you need to get into your LinkedIn account. Open your preferred web browser and type in LinkedIn’s URL. Once the page loads, enter your login credentials. I usually save my username and password in my browser—it saves me a ton of time!
Step 1: Define Your Goals Understanding Your Objectives Setting clear objectives is the backbone of any ad campaign, and LinkedIn is no different. When I first started out, I found that it was really easy to jump right into creating ads without a clear path. But trust me, taking the time to define what you