Understanding the LinkedIn Audience Who Uses LinkedIn? From my experience, LinkedIn is like that professional networking party where everyone’s wearing a suit and talking shop. It’s predominantly used by professionals, with a significant number of decision-makers and high earners lurking around. When you’re targeting your customers, it’s crucial to recognize who’s on this platform. It’s […]
1. Sponsored Content Understanding Sponsored Content Sponsored Content is one of those gems you come across when you start digging into LinkedIn advertising. Imagine you’re scrolling through your feed and suddenly see an article or a post that resonates with you. That’s what Sponsored Content does—it puts your brand right into the mix of organic
Know Your Audience Inside and Out Creating Detailed Buyer Personas One of the first things I learned when diving deep into social ads was the importance of buyer personas. It’s like trying to hit a bullseye without even knowing what target you’re aiming for! So, creating detailed profiles of your ideal customers can really guide