Understanding Your Audience Identifying Key Demographics One major aspect of retargeting effectively is knowing who your audience is. Think about the age, gender, location, and interests of the people who engage with your content. This is crucial because it allows you to tailor ads that really resonate with them. A little bit of research can […]
Understanding Facebook Engagement What Constitutes Engagement? So, what do we mean by engagement on Facebook ads? It’s not just about likes, my friends. Engagement can be comments, shares, clicks, or even views. Basically, if someone interacts with your ad in any way, they’re showing interest. And that’s a big deal! Every kind of interaction gives
Understanding Engagement Metrics What Counts as Engagement? When you’re diving into the world of Facebook ads, it’s crucial to understand what engagement really means. To me, engagement isn’t just a buzzword; it’s about the interaction one has with your ad. This includes likes, shares, comments, and of course, clicking on your ad. Each of these