Hey there! If you’re diving into Google Ads, you probably know that a killer landing page can be the difference between a click and a conversion. I’ve been in the marketing game for a while now, and let me tell you, optimizing your landing page can sometimes feel like juggling flaming swords. But don’t worry! […]
Focus on Clear and Compelling Headlines Understanding Your Audience’s Needs First off, I cannot stress enough the importance of knowing who you’re talking to. When setting up your ads, dive deep into your audience’s demographics and psychographics. Get inside their heads! What keeps them up at night? What’s their pain point? Tailoring your headline to
Understanding the Optimization Score What is an Optimization Score? Hey there! Let’s kick things off by breaking down what an Optimization Score actually means. In my experience, it’s essentially Google’s way of telling you how well your ads are set up to perform. This score is expressed as a percentage, ranging from 0 to 100.