Understand Your Product Feed Importance of Accurate Product Data First things first, if you wanna nail those Google Shopping Ads, you gotta start with solid foundations—your product feed. This is basically your inventory’s resume, and we all know how important a good resume is! Make sure your product titles are clear and concise. No jargon, […]
Understand Your Audience Know Your Target Demographics First off, the key to any successful Google Ads campaign lies in understanding who you’re trying to reach. After years in marketing, I’ve learned that diving deep into your target audience’s demographics can make a world of difference. Whether it’s age, gender, or location, knowing who your audience
Understand Your Audience Research Buyer Personas When I’m diving into a new Google Ads campaign, the first thing I do is get my head around who my audience really is. That means digging deep into demographics, interests, and pain points. Having a solid buyer persona is crucial because it directs what keywords you select and