Define Your Target Audience Understanding Your Ideal Customer First things first, before diving into LinkedIn ads, take a moment to imagine your ideal customer. Who are they? What do they do? Where do they hang out online? This isn’t just fluff—knowing who you’re talking to shapes everything about your campaign. Personally, I’ve found that getting […]
Understanding the TrueView Ad Format What is TrueView? When I first came across the TrueView ad format, I was intrigued by its approach to video advertising. TrueView allows viewers to skip ads after five seconds, making it essential for marketers to grab attention right off the bat. This means that if you don’t hook your
Understand Your Audience Identify Relevant Demographics When it comes to using LinkedIn ad credits, the first step I always suggest is to truly understand who you’re trying to reach. LinkedIn offers a detailed breakdown of audience demographics you can target, from industries to job titles. This is gold for anyone looking to maximize ad effectiveness!