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What Happens When I Combine Multiple Goals in a Google Pmax Campaign?

Understanding Google Performance Max Campaigns What are Performance Max Campaigns? So, you’ve probably heard of Google’s Performance Max campaigns, right? If not, let me break it down for you. Performance Max is a game-changing ad type allowing you to promote your business across all of Google’s channels—think Search, YouTube, Display, Discover, and more. It’s pretty […]

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How Do I Choose the Right Goals for Google Pmax?

Understanding Your Business Objectives Define What Success Looks Like When I first started using Google Performance Max (Pmax), one of the first steps I took was figuring out what success truly meant for my business. It’s super important to define your own version of success. For some, it might be sales revenue; for others, it

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