Understanding Google Ads Fundamentals What is Google Ads? Alright, let’s start with the basics. Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that allows you to reach your target audience through meticulously designed ads. Think of it as your digital billboard where you can promote your products or services right […]
Understanding How Google Search Works The Basics of Search Algorithms So, let’s kick things off by understanding just how Google’s search algorithms tick. Picture this: every time somebody bolts off a search query, there’s a massive behind-the-scenes hustle happening. Google’s algorithms sift through countless web pages, looking for the most relevant content based on all
Understanding Why You Might Need to Change the End Date Ad Performance Evaluation When I first started with Google Ads, I was a bit overwhelmed by the analytics. But over time, I learned that taking a close look at how a campaign is performing can make a massive difference. If your ad is doing better
Understanding the Basics of Retargeting What Is Retargeting? Okay, let’s get this party started! Retargeting is like that friend who just sticks around, reminding you of the things you almost forgot. It’s a way of bringing back those potential customers who showed interest but didn’t quite take the plunge. They clicked on your Google ad,
Understanding SSL and Its Importance What is SSL? First things first, let’s break down what SSL actually is. SSL stands for Secure Sockets Layer, a technology that secures the connection between your website and its visitors. If you’ve ever seen a little padlock next to a URL, that’s SSL working its magic. It’s like a
Determine Your Goals Understand Your Objectives When I first dove into the world of Google AdWords, figuring out my objectives was the first step I took. It’s not just about wanting more traffic; it’s crucial to clarify what you want those clicks to achieve. Are you aiming for sales, leads, or perhaps brand awareness? Each
Understanding Google Ads and SEO What Are Google Ads? Let’s kick things off by addressing what Google Ads really are. In my years of experience, I’ve found that many folks don’t really understand how these ads function. Essentially, Google Ads are paid advertisements that appear in the search results. They’re usually labeled “Ad” or “Sponsored”
Understanding the Basics of Google Ads What Are Google Ads? First off, let’s talk about what Google Ads really are. Google Ads is an online advertising platform where businesses can create ads that appear on Google’s search engine results page (SERP) and across the Google Display Network. It’s basically a way for businesses to promote
Understanding Google Ads Basics What Are Google Ads? So, you’ve probably heard of Google Ads but aren’t really sure what they are. Google Ads is essentially a platform where advertisers can create ads and showcase them to users searching for related products or services on Google. It’s a way to get in front of potential
Understanding Your Client’s Needs Kickoff Meetings Are Key When it comes to running Google Ads for clients, the first step is knowing what they really want. I always start with a kickoff meeting where we discuss their business goals, target audience, and budget. This is the time to dig deep and ask questions that might
Choose Your Advertising Goals Understanding Your Objectives When starting with Google Ads, the first thing I do is clarify my advertising goals. What am I trying to achieve? Is it website traffic, brand awareness, or perhaps generating leads? Each objective demands a slightly different approach and understanding this upfront can save a lot of wasted
As a marketer who’s dabbled in a lot of different strategies, a question that pops up often is whether it’s possible to run Google Ads for multiple stores under a single account. So, I decided to dive in and share what I’ve learned along the way. Let’s explore this topic in detail. Understanding Google Ads
1. Google Display Network One of the first places I think of when considering where to run my Google Ad images is the Google Display Network (GDN). It’s vast and allows me to reach a huge audience. Understanding the GDN The Google Display Network is a collection of websites and apps that partner with Google
Step 1: Define Your Goals Understanding Your Business Objectives When I first started running Google Ad campaigns, the most crucial initial step for me was to get a clear grasp of what I wanted to achieve. Were we looking to drive traffic to our website, generate leads, or perhaps increase sales directly? Defining these goals
Understanding Google Ads and Business Names What Are Google Ads? Google Ads is one of those platforms that feels like magic when you use it correctly. It’s all about connecting businesses with potential customers at the right time. You create ads, set a budget, and then your ads appear on Google search results or even