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How Are Impressions Measured in Google Pmax?

The Basics of Impressions in Google Pmax What Are Impressions? Alright, let’s kick things off by understanding what an impression really is. When we say “impression,” we’re talking about any time your ad is displayed to a user. It doesn’t necessarily mean that the user clicked on it or even looked at it; it just […]

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How Are Google Pmax Ads Different from Display Ads?

Targeting Capabilities Understanding Audience Targeting When I first dove into the world of Google Ads, the targeting options really blew my mind. With Performance Max (PMax) campaigns, you have this super cool ability to reach audiences across all of Google’s networks. What makes it different from traditional display ads is how you can leverage Google’s

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