Hey there! If you’re diving into the LinkedIn advertising pool, you might have noticed it can feel a bit daunting, especially when it comes to the costs involved. As someone who’s spent considerable time navigating this platform, I’d like to share my insights, breaking down how much it actually costs to run an ad on […]
Understanding LinkedIn Ad Pricing Models Types of Ad Formats When diving into LinkedIn ads, it’s crucial to understand the different ad formats available. They all have varying costs associated, and it’s wise to pick one that aligns with your goals. For instance, my first encounter with Sponsored Content was an eye-opener. This format blends seamlessly
Understanding the Basics of TikTok Advertising Why TikTok? So, let me start by saying that TikTok is like the new kid on the block that everyone wants to hang out with. It’s not just for dance challenges and lip-syncs anymore; businesses are finding innovative ways to connect with audiences. Personally, I’ve seen brands grow their
Understanding LinkedIn Job Posting Options Different Types of Job Ads As someone who’s dipped their toes in the recruiting waters, I’ve found that LinkedIn offers a range of job posting options. The most common choices are Sponsored Jobs and Free Job Posts. Sponsored Jobs are great if you want to get your ad in front
The Basics of LinkedIn Advertising Costs Understanding LinkedIn Ads When diving into LinkedIn ads, it’s crucial to grasp the basics. LinkedIn has carved out a niche for itself as a professional networking platform, and that means the type of advertising it offers is targeted towards businesses and professionals. Unlike Facebook or Instagram, where the audience
The Scope of the Project Understanding Your Needs You know, diving into ad creative design starts with understanding what you really need. Do you want something bright and flashy, or more subtle and sophisticated? This decision often comes down to your brand’s personality. It’s super important to define your goals beforehand because that will ultimately
Understanding TikTok’s Ad Budget Why the Ad Spend Matters As a marketer, I’ve always been curious about how platforms allocate their ad budgets. TikTok, in particular, has exploded in popularity, which makes its spending strategies a vital learning point for anyone in marketing. Understanding their ad spend can help us grasp their target audience and
Understanding Your Design Needs Identifying Your Target Audience When diving into the world of Facebook ads, the first step is to know who you’re talking to. Your audience dictates not just the message, but also the design aesthetic. What resonates with a teen audience might not hit the mark with seniors. So, I always start
1. Keywords and Bids Understanding Keyword Selection One of the first things I learned when diving into Google Ads is that keywords are central to the entire process. Picking the right keywords means you’re not just throwing spaghetti at the wall and seeing what sticks; you’re strategically targeting your ideal customers. I remember when I
Understanding LinkedIn Ads Basics Types of Ads After diving into LinkedIn ads, the first thing I learned is that they come in different flavors. There’s sponsored content, which appears directly in the feeds, and I absolutely love how native it feels for users. Then there are text ads, which are a classic go-to for quick