Understanding the Basics of Google AdWords What is Google AdWords? Let’s start with the basics. Google AdWords, now known as Google Ads, is an online advertising platform where you can create ads that appear on Google’s search engine results page and on its advertising network. Sounds simple, right? Well, there’s more to it! Understanding how […]
Understanding Google Ads Basics What Are Google Ads? Alright, let’s kick things off by chatting about Google Ads. Basically, it is a way for businesses to get seen by potential customers when they search for relevant keywords. You know how when you search for something, those ads pop up at the top? That’s Google Ads
Understanding Google Ads Fundamentals What is Google Ads? Alright, let’s start with the basics. Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that allows you to reach your target audience through meticulously designed ads. Think of it as your digital billboard where you can promote your products or services right
Determine Your Goals Understand Your Objectives When I first dove into the world of Google AdWords, figuring out my objectives was the first step I took. It’s not just about wanting more traffic; it’s crucial to clarify what you want those clicks to achieve. Are you aiming for sales, leads, or perhaps brand awareness? Each
Understanding Google Ads Basics What Are Google Ads? So, you’ve probably heard of Google Ads but aren’t really sure what they are. Google Ads is essentially a platform where advertisers can create ads and showcase them to users searching for related products or services on Google. It’s a way to get in front of potential
Understanding Your Client’s Needs Kickoff Meetings Are Key When it comes to running Google Ads for clients, the first step is knowing what they really want. I always start with a kickoff meeting where we discuss their business goals, target audience, and budget. This is the time to dig deep and ask questions that might
Choose Your Advertising Goals Understanding Your Objectives When starting with Google Ads, the first thing I do is clarify my advertising goals. What am I trying to achieve? Is it website traffic, brand awareness, or perhaps generating leads? Each objective demands a slightly different approach and understanding this upfront can save a lot of wasted
Step 1: Define Your Goals Understanding Your Business Objectives When I first started running Google Ad campaigns, the most crucial initial step for me was to get a clear grasp of what I wanted to achieve. Were we looking to drive traffic to our website, generate leads, or perhaps increase sales directly? Defining these goals