Setting Your Objectives Understanding Your Goals When I first jumped into Google Ads, it felt a bit overwhelming, but I quickly realized that setting clear objectives is the foundation for success. You need to figure out what you want to achieve. Are you looking to boost traffic, increase sales, or build brand awareness? Understanding your […]
1. Setting Up Your Google Ads Account Creating Your Google Ads Account First thing’s first, you gotta create your Google Ads account. It’s super simple, trust me! Just head over to the Google Ads homepage, and hit that shiny “Start Now” button. You’ll need to log into your Google account, or create one if you
Understanding Your Client’s Business Goals Identifying Client Needs When I kick off a new engagement with a client, the first order of business is to dig into their specific needs. This isn’t just about selling a service; it’s about understanding the heartbeat of their business. What are their short-term and long-term goals? When you can
Understanding Google Ads: The Basics What is Google Ads? First off, let’s talk about what Google Ads actually is. It’s an online advertising platform developed by Google whereby advertisers pay to display brief advertisements, service offers, and product listings. This can take place on Google’s search engine results pages or on other websites through the
Understand Google Ads Policies Familiarize Yourself with Restrictions First thing’s first, before diving into the exciting world of Google Ads, make sure you understand the policies around advertising for bongs. Google has some pretty strict guidelines when it comes to promoting tobacco products and related gear. It’s crucial to know that cannabis-related ads are mostly
Understand the Basics of Google Ads What is Google Ads? First things first, let’s talk about what Google Ads really is. It’s basically a platform where you can place ads on Google’s search results and across their vast network of partner sites. This system helps businesses like yours gain visibility by targeting specific keywords. The
Understanding Your Audience Identify Your Target Demographic One of the first things I learned in my journey with Google Ads is that knowing your audience is key. I always start by asking, “Who am I trying to reach?” This might seem straightforward, but getting specific is where the magic happens. You want to dive deep
Understanding Google Ads Fundamentals What is Google Ads? First off, let’s get on the same page about what Google Ads is. It’s a powerful online advertising platform that allows businesses to create ads that appear on Google search results and its advertising network. This means when someone types in a query related to your product
1. Setting Up Your Google Ads Account Creating Your Google Ads Account When I first decided to dip my toes into Google Ads, the first thing I did was set up an account. It’s actually pretty straightforward! Just visit the Google Ads website and follow the prompts to create your account. Make sure to use
Understanding Google Ads Basics What Are Google Ads? First and foremost, let’s clarify what Google Ads is all about. Simply put, it’s a platform where you can create ads that appear on Google search results and across its extensive network. The idea is to reach folks who are actively seeking services or products related to
Understanding Google Ads Beyond Keywords The Shift in Advertising Approach In my early days of digital marketing, it was all about keywords. I would obsessively research the best keywords to target, analyzing every possible variant. But over time, I learned that Google Ads isn’t just about keywords. It’s a broader approach that focuses on audiences,
Setting Up Your Google Ads Account Create Your Google Account First off, you’ll need a Google account. If you’re like me, you probably have multiple accounts for different purposes. For Google Ads, it’s best to create a separate account for your business. This helps keep things organized—believe me, it makes tracking easier. Once you have
Hey there! Today, I’m gonna share my personal journey in navigating the often-treacherous waters of Google Ads without relying on keywords. Yeah, you heard that right! No keywords! It sounds a bit wild, but let me tell you, it’s possible and can actually be pretty effective. In this article, I’ll break down five key areas
1. Understanding Client Goals Getting to Know the Business Before diving into any campaign, I always start by understanding what the client does. It’s crucial to know their products or services inside out. I often schedule a meeting where we discuss their offerings. I ask questions like, “What makes your service unique?” and “Who are
Understanding Google Ads What Is Google Ads? Let’s kick things off with the basics. Google Ads is essentially a platform where businesses can create advertisements that appear on Google’s search results and across its vast network of partner websites. The concept of “pay-per-click” (PPC) is at its core—meaning you pay each time someone clicks on
Understanding Your Audience Who Are They? First things first, knowing who your audience is, is absolutely essential. Imagine throwing a party and not knowing who you’re inviting – total disaster! I like to start by diving into market research. Take a good look at demographics, behaviors, and interests that align with your product. Use tools
Understanding Google Ads Scheduling Why Schedule Your Ads? When I first started with Google Ads, the idea of scheduling seemed unnecessary. But trust me, once I dove into it, I saw the light. Scheduling helps in targeting our audience when they’re most active, ensuring that every dollar counts. Plus, it’s a great way to manage
1. Understanding Google Ads Basics What is Google Ads? When I first heard about Google Ads, I was a bit overwhelmed; it sounded complicated. But, it’s actually a super straightforward platform for advertising. Think of it as a way to put your business front and center when people are searching for what you offer. It’s
Understanding Google Ads Basics What is Google Ads? Let’s kick things off by breaking down what Google Ads actually is. To put it simply, it’s an online advertising platform where businesses can create ads to show up in Google search results and across their network of partner sites. The best part? You can tailor your
Hey there! If you’re looking to dive into the world of Google Ads specifically for real estate, you’re in the right spot. I’ve been in this game for a while, and let me tell you, it’s not just about throwing some cash at ads and hoping for the best. It really is an art form