Understanding the Importance of Scheduling Your Ads Why Timing Matters In my experience, grasping the timing of your Google Ads is a game-changer. Running ads without a proper schedule can lead to wastage of your hard-earned cash. You might find that customers engage more at certain times of the day or week, and capitalizing on […]
Understand Your Target Audience Identifying Your Ideal Customer Profile When it comes to LinkedIn ads, the first thing I always do is sit down and really think about who I’m trying to reach. Your target audience doesn’t just magically show up; you have to know them like a friend. Start by creating an Ideal Customer
Understanding Google Ads Basics What Are Google Ads? So, first off, let’s talk about what Google Ads actually are. They’re those little ads you see popping up when you do a Google search. Google lets businesses pay to show their ads right at the top of search results, and if you’re smart about it, you
Setting Up Your Google Ads Account Creating Your Account Getting started with Google Ads is a breeze! The first thing you want to do is create a Google Ads account. Just head over to the Google Ads website and sign up with your existing Google account or create a new one. I remember the excitement
1. Understand Google Ads Basics What is Google Ads? So, let’s kick things off! Google Ads is essentially an online advertising platform that allows businesses and nonprofits like us to promote our missions directly to a targeted audience. Rather than just hoping people stumble upon our website, we can actively bring our message to the
Step 1: Define Your Goals Understanding Your Business Objectives When I first started running Google Ad campaigns, the most crucial initial step for me was to get a clear grasp of what I wanted to achieve. Were we looking to drive traffic to our website, generate leads, or perhaps increase sales directly? Defining these goals
Understanding Your Goals Defining Clear Objectives When I first dipped my toes into the Google Ads pool, I realized that setting clear goals was crucial. Whether it was driving traffic, generating leads, or making sales, knowing what I wanted to achieve helped shape my campaign. I often suggest visualizing the end result—how many leads do