Understanding LinkedIn’s Minimum Budget Requirements Why Minimum Budgets Matter So, let’s get real for a minute. When I first started diving into LinkedIn ads, I was focused on getting my message out there and connecting with the right audience. However, I quickly learned that not meeting the minimum budget can really hinder those goals. It’s […]
Checking Your Notifications Understanding LinkedIn Notifications One of the first places I check when I’m uncertain about a connection on LinkedIn is my notifications feed. This is where LinkedIn rolls out all the juicy updates about who’s connected with whom. When someone sends you a connection request that you accept, LinkedIn usually gives you a
Check the Search Results for Paid Ads Understanding Search Engine Results Pages (SERPs) When you type a query into Google, what do you see? If you’re anything like me, you might skim straight to the top of the page looking for answers. But guess what? Most often, those top results are ads! They usually have
Understanding Your Target Audience Why Knowing Your Audience Matters When I first dived into Facebook advertising, I didn’t grasp the importance of pinpointing my audience. Trust me, it’s crucial! Knowing who you’re targeting can make or break your campaign. If your ad doesn’t speak to the right people, it’s like throwing spaghetti at the wall
Understanding Your Goals Setting Clear Objectives When I first started diving into Google Ads, one of the biggest lessons I learned was the importance of having clear objectives. It’s all about knowing what you want to achieve — whether it’s sales, sign-ups, or brand awareness, your goals will shape your campaign’s success. Without clarity here,
Check the Search Engine Results Page Understanding Paid Listings When I first got into the world of digital marketing, one of the easiest ways to spot whether a company was running Google Ads was to check the search engine results page (SERP). You see, when you type in a search query, there’s usually a section
Understanding the Facebook Pixel What is the Facebook Pixel? So let’s start with the basics: what is this Facebook Pixel people keep buzzing about? It’s a piece of code you throw on your website to track visitor actions. Think of it as your digital assistant, logging what people do on your site. When someone clicks,
Check Google Search Results Look for Sponsored Posts One of the easiest ways to see if someone is running Google Ads is to do a search using relevant keywords. When you enter a search query, look closely at the results. Sponsored posts will typically be marked with a little “Ad” label. It’s super easy to
Understanding Google Ads Basics What Are Google Ads? So, let’s start with the basics. Google Ads are those little sponsored links you see at the top of your search results when you Google something. They’re there because companies want to catch your attention when you’re looking for a product or service. It’s a smart way
Understanding Facebook Campaign Engagement Metrics What Are Engagement Metrics? Engagement metrics are vital for any marketer looking to measure the effectiveness of their online campaigns. They include likes, shares, comments, and post-click actions that show how users are interacting with your ads. In my experience, assessing these metrics helps me understand what resonates with my
Inspecting the Website’s Code Learning to Open the Developer Tools Alright, let’s kick things off with the first step—opening up the developer tools in your browser. It might sound techy, but don’t sweat it! Most browsers make this super easy. Just right-click anywhere on the webpage and hit ‘Inspect’ or ‘Inspect Element’. Boom! You’re in.
Look for Visual Advertising Triggers Identifying Google Ads Placements When you’re scoping out a website, the first thing you’ll want to do is keep your eyes peeled for visual clues that might indicate Google Ads. Google Ads often come in several formats, like banners or text links, and they typically stand out against other website
Utilizing Google Search Finding Ads in Search Results If you’re curious whether a company is diving into the world of Google Ads, the easiest way to check is to turn to Google itself. Just take the company’s name and plug it right into the search bar. When you look at the results, pay close attention