1. Streamlined Campaign Management Automated Processes One of the biggest blessings of switching to Performance Max—or PMax—was how it streamlined my campaign management. I used to juggle multiple campaigns across various channels, and frankly, it was exhausting! With PMax, Google takes the wheel and automates the bidding strategies, keyword targeting, and ad placements. This automation […]
Understanding LinkedIn’s Search Algorithm How LinkedIn Ranks Profiles When I first started getting serious about my LinkedIn presence, I realized that understanding how LinkedIn’s search algorithm works is key. Essentially, LinkedIn wants to show the most relevant profiles based on what users are searching for. This means that certain factors like keywords, profile completeness, and
1. Crafting Compelling Ad Copy Understand Your Audience One of the first things I do when trying to improve click-through rates is to really dig into my audience. Understanding what makes them tick is crucial. Are they looking for solutions, entertainment, or something else? When you know your audience, you can write copy that speaks