Understanding LinkedIn Ads and Their Importance Exploring LinkedIn as a Marketing Platform Let’s face it, LinkedIn is the place to be, especially for B2B marketers like myself. With over 700 million professionals on the platform, the potential for reaching decision-makers is astronomical. When I first started using LinkedIn ads, I was amazed at the targeting […]
Understanding the Basics of Google Analytics What is Google Analytics? Alright, let’s kick things off with the nitty-gritty. Google Analytics is like your marketing best friend. It’s a powerful tool that helps you track your website’s performance, user behavior, and campaign effectiveness all in one place. Imagine having the ability to see who’s visiting your
Set Up Google Analytics Correctly Creating Your Account To get started, the very first thing I did was create a Google Analytics account. Now, I know some of us can be a bit hesitant about adding yet another tool to our arsenal, but trust me, it’s vital. Just head over to Google Analytics, follow the
Setting Up Your LinkedIn Campaigns Correctly Understand the Importance of UTM Parameters When you’re running LinkedIn ad campaigns, the first step to effectively monitor your traffic in Google Analytics is to set up UTM parameters. I can’t emphasize this enough—these little tags do wonders for your tracking data. They help identify where your traffic is