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What Is the Best Strategy for Scaling Google Pmax?

Hey there! As someone who has spent a lot of time diving deep into digital marketing, I’ve often found myself pondering just what the best methods are for scaling successful campaigns, especially when it comes to Google’s Performance Max (Pmax). Let’s break it down into five essential areas I believe can really make a difference. […]

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What Is the Difference Between Pmax and Search Campaigns?

Understanding Pmax Campaigns What is Pmax? So, let’s dive into what Pmax really means. Pmax, or Performance Max, is a Google Ads campaign type that allows advertisers to maximize performance across all of Google’s channels, including YouTube, Display, and Search. What’s cool here is that instead of limiting yourself to one channel, you’re spreading your

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