Articles

7 Tips For Optimizing Keywords On Google Ads For Success

1. Understand Your Audience and Their Search Intent Identify Your Target Demographic One of the first things I learned in my marketing journey is that to effectively optimize keywords, I need to get into the mindset of my target audience. Who are they? What are they searching for? Understanding your audience’s demographics is crucial. This […]

Articles

Can You Run Google Pmax Ads Without Keywords?

Understanding Google Pmax Ads What Are Google Pmax Ads? Alright, let’s start from the basics. Google Performance Max (Pmax) ads are a relatively new approach in the digital marketing world that lets you run ads across Google’s extensive network. This means your ads can appear on YouTube, Gmail, Display Network, Search, and more. It’s like

Articles

How To Run Google Ads Without Keywords

Understanding Google Ads Beyond Keywords The Shift in Advertising Approach In my early days of digital marketing, it was all about keywords. I would obsessively research the best keywords to target, analyzing every possible variant. But over time, I learned that Google Ads isn’t just about keywords. It’s a broader approach that focuses on audiences,

Articles

How To Run Google Ads With No Keywords

Hey there! Today, I’m gonna share my personal journey in navigating the often-treacherous waters of Google Ads without relying on keywords. Yeah, you heard that right! No keywords! It sounds a bit wild, but let me tell you, it’s possible and can actually be pretty effective. In this article, I’ll break down five key areas

Scroll to Top