The Basics of Facebook Retargeting Ads What Are Retargeting Ads? As a marketing enthusiast, let me tell you, retargeting ads are like that friendly reminder that you were checking out something interesting online. You know how you browse a product and then suddenly, it follows you around the internet? That’s retargeting! It’s a digital marketing […]
Understanding LinkedIn’s Ad Review Process The Basics of Ad Approval When I first dove into LinkedIn advertising, I was caught off guard by how detailed the ad review process can be. The platform takes its time to ensure that ads align with their policies and guidelines. So, what does this actually entail? Each ad goes
Understanding Your Goals Defining Success When it comes to running Google Ads, the first step is figuring out what “success” means to you. For some, it might be sales conversions, while for others, brand awareness could be the goal. Personally, I found it helpful to sit down and jot down my primary objectives. This step
Understanding Google Pmax Campaigns What Exactly is Google Pmax? So, first things first! Google Performance Max (Pmax) is kind of a big deal in the advertising game. It’s this nifty campaign type that lets advertisers access all of Google’s inventory from a single campaign. Think search, display, YouTube – you name it! It’s designed to
Understanding the Review Process What Happens During Review? When you submit your LinkedIn ad, it doesn’t just pop up on users’ feeds. There’s a whole review process behind the scenes. First, your ad is checked against LinkedIn’s advertising policies. That means they look for compliance regarding content, imagery, and even the landing page. It’s like