Understanding Your Campaign Goals Defining Success Metrics When embarking on a LinkedIn ad campaign, the first thing I always do is to clearly define my success metrics. Are you looking for brand awareness, leads, or maybe even direct sales? Depending on what you want to achieve, the duration of your campaign can vary significantly. For […]
Hey there! If you’re diving into the world of LinkedIn ads and split testing, you’re in for an exciting ride. But I get it, the question of timing can be a real head-scratcher. From my own experience, I’ve learned that figuring out how long to run split tests is crucial for getting valuable insights. So,
Setting Goals for Your Google Ads Campaign Understanding Your Objectives When I first dove into Google Ads, I realized that figuring out my objectives was key. Am I trying to boost traffic to my site, generate leads, or maybe even drive sales? Defining clear goals helped me align my campaigns accordingly. It’s like setting a