Understand Your Audience Define Your Target Market When I kick off any ad project, the first thing I need to do is truly understand my audience. Who are they? What do they want? It’s like getting to know a friend before you can really connect with them. I often create detailed personas that represent my […]
1. Focus on Simplicity Keep Your Message Clear One of the first things I’ve learned in mobile marketing is the importance of clarity. On small screens, users can quickly lose interest if your message isn’t straightforward. So, I make it a point to write concise, compelling headlines and copy that can be read at a
Understanding Your Audience Identifying User Preferences One of the biggest lessons I’ve learned in mobile advertising is the power of truly knowing your audience. You need to dive deep into their preferences. It’s not just about knowing demographics, but also what they enjoy, how they consume content, and what resonates with them. Using social listening